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With the deregulation of electric utilities, Texas power supplier,
Tara Energy sought to differentiate themselves from the pack. Tara was a different kind of Power Company. A company that realized the power of community was their strong suit. Cult360 brought the idea one-step further, revealing that positive actions of people can lead to positive reactions of others. A way to pay-it-forward was the true cult insight. The spot ran in local Texas markets during Super Bowl XLI. By empowering people to join the Tara Save and Care PlanTM, Texas citizens could donate a percentage of their monthly bill to a charity of choice. The spot was well received, driving many new customers and solidifying Tara’s power within the community.
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