After years of promoting the brand through key personalities (ie., Howard Stern) and promotions, Sirius needed a new way for consumers to feel excited about the wide range of programming they offer. With over 130 channels of something for everyone, focusing on personal road trip stories made possible by SIRIUS just made sense. The Spring 2009 email campaign significantly outperformed creative from the previous year
30-Day Hear-Now Tour
SIRIUS asked us to introduce a new product and an entirely new model---internet delivery, with the first 30-days absolutely free. The program was designed to upgrade customers to paid subscriptions with an eventual upsell to satellite subscription and hardware purchase. With that said, the "HEAR. NOW" tour was born…a virtual festival with all the excitement and immediacy of a live event, tailored to every listener’s personal entertainment tastes. The program surpassed performance projections three-fold.
30-Day Banners
Banners tapped into listener fanitude and were versioned via entertainment likes.
Holiday Promotion
The radios are actually pretty cool. So the holiday theme was built upon unique product attributes.
