Industry Veterans Join Forces In A Full Service Branding/Marketing Communications Agency Focused On Developing "Brand Worship"

New York, NY -- In the view of Cult360, a branding/marketing communications agency newly launched by three veterans of the advertising industry, it’s not enough in today’s cluttered marketplace to just build brand loyalty. What’s needed is to establish a cult movement.

The agency, based in New York, has been founded by Jeff Rothstein, Marketing Strategist - Partner, formerly Executive Vice President for 141 Worldwide (an Ogilvy Company); Joe Jelic, Co-Creative Director - Partner, formerly Group Creative Director of Publicis Dialog New York, and Daniel Armyn, Co-Creative Director - Partner, formerly Creative Director, VP, 141 Worldwide.

Cult360 believes that through the cultivation of brand beliefs, a customer following can be created to foster brand worship. Cult360 utilizes a process that looks to win the devotion of, and interact with, a highly-engaged and responsive core consumer audience. (more) By first gaining a unique understanding of the consumer and then finding the intersection between the values of that consumer and those of the brand, the agency works to ensure that the ultimate position is strategically competitive. This results in an integrated approach to communications predicated not on “talking” to consumers, but engaging, involving and interacting with them.

"Cult brands are not formed through advertising, great websites or other communications channels," says Rothstein, "they are built by brands who understand their consumers, know where they are, where they want to be and provide them with meaningful ways to get there. Cult brands create living worlds, because consumers live in the world, watching TV, surfing the web, doing laundry, hanging with friends, going to clubs. Cult brands live with them wherever they are, making life more interesting, more entertaining, cooler, hotter, smarter, stronger and just plain better."

Cult360 represents brands in a broad range of categories, including consumer electronics, spirits, healthcare, fashion, B2B, travel, and telecommunications. Clients include Sanyo, American Express Travel, E&J Gallo Winery, Tara Energy and Net2Phone. Cult360 provides a wide spectrum of services including Brand Strategy, Communications Strategy, Interactive, Advertising, Retail and Shopper Marketing, Relationship Marketing, Direct Marketing, Experiential Marketing, Promotions, and Strategic Brand Alliances. The agency also has a dedicated design and brand identity division called "BrandChurch."

"The relationship between consumer and brand has undergone a fundamental change," says Jelic. "With the increasingly cluttered nature of advertising and the consumers’ ability to bypass marketing messages if they choose to do so, it has become imperative that brands provide more than just information in order to engage the consumer."

"Cult360 was formed not just to inform consumers on behalf of our client’s brand," says Armyn, "but to gain their devotion. Regular brands are purchased, but cult brands are lived"

Cult360 was designed to maximize client's marketing budgets. The agency utilizes a lean structure that ensures client expenditures do no go toward un-utilized personnel or services.