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We all suffer from multiple identities.
Two or three home, cell and office numbers…a few emails along with our IM
and gaming IDs. It’s enough to make us all feel fractured.
Enter PICUP (a new unified communications platform developed by global comm.
company Net2Phone). So the Cult went to work to brand this new vision. To
show the world how simple our lives can be with one point of contact.
Through digital media, web and film the unified message has garnered plenty
of support.
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How do you get your software developers away from their screens, hot pockets and red bull for just a moment to take notice? Speak a code all their own, with the CODEiTOWNiT’08 college promo for global comm. company Net2Phone. By coding the next killer app. using PICUP (a new unified communications platform developed by Net2Phone) collegiate software developers can win up to $50,000 in cash and prizes and maybe a new gig.
The Posters:
Cult following? Damn right. The fact that all promo materials and advertising were written in code certainly had something to do with it…(weeding out all those that didn’t matter). By using young innovators within the coding community, we sought to capitalize on their early adoption to further create a viral build for PICUP. |
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Click here to visit CodeItOwnIt Website |
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