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Kahina Skincare provided a deeper kind of beauty. A beauty that gives back, with proceeds from each product benefitting the Berber Women of Morocco, who harvest the Argan Oil that serves as the core of all Kahina products. Short on resources but large on story and purpose, 100% of the budget was dedicated to community-building social media. Now more than a product, the brand is a discussion topic earning a loyal following…and powerful media attention.
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The beauty of giving is also about giving beauty advice. Viral videos told the Kahina story and shared the true beauty secret of pure argan oil.
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The site was the hub. A place to shop, learn more about the brand, its Moroccan origins and receive beauty advice from an online Esthetician.
url: http://kahina-givingbeauty.com/
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