Stolichnaya VodkaStolichnaya Vodka |
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| Vodka is best served chilled. All programming reinforced this inherent brand belief. "The Cold Truth" was born being showcased in-store and out. Do it yourself ice shot glassmakers and cold shot dispensers let drinkers experience this brand truth firsthand. The campaign brought many new drinkers to the franchise by reinforcing Russian heritage and the real truth about vodka enjoyment |
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Jamie Oliver Pro Series By T-FalJamie Oliver Pro Series By T-Fal |
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| When it comes to de-mystifying cooking, nobody does it better than Naked Chef Jamie Oliver. So we took his infectious energy and brought it to life in print and television and "Cookware That Moves You" was born. The TV spot became a music video as Jamie danced his way through the kitchen with the help of his new cookware line. Retail specific print also brought the idea to life and invited everyone into the kitchen. In-store appearances, and a PR ramp-up program that included Jamie cooking for over 100 food editors all helped introduce the new professional line. |
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ABC Radio NetworksABC Radio Networks |
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| Doug Banks, America’s favorite Hip Hop and R&B radio DJ needed a new rap. A way to get more-and-more advertisers to take notice. Enter The Adventures of the Urban Flava Creator. Doug and the Crew were now urban superheroes protecting the world of Hip Hop and R&B from evil. The webasodes were a huge hit, promoting sponsorship by Ford Motors (Ford Flava Mobile), while also serving as a new revenue generator for radio sales reps. The webasodes even prompted discussions with ABC TV regarding a possible TV show. |
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Canadian Club WhiskyCanadian Club Whisky |
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| Canadian Club is a smoother whisky as compared to many of its counterparts in the brown goods realm. It’s the perfect entry-level whisky for new young drinkers who are maturing in taste, mind and soul. To bring the inherent smoothness of the brand to life, and attract new members to the Club of Canadian Club we looked to initiate by taste appeal. Through smooth photography we invited new drinkers to the franchise very successfully and "Initiating Member Since 1885" was born. |
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| To bring Canadian Club¹s (CC) "Band of Brothers" together, a promotional program extension was developed where one case of CC worth over $10,000 was hidden. On and off-premise clues showed the way. Over 500,000 loyal drinkers participated. |
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AMEX Business Platinum CardAMEX Business Platinum Card |
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| OPEN, the Small Business division of American Express had a problem. Their Business Platinum Card product had many great features and benefits for small business today, however, traditional enrollment methods like direct mail and telemarketing were not achieving optimal results. Our solution was to create a brand experience. A unique space where small business owners could live, breathe and feel the card’s benefits first-hand. So we created "The Platinum Oasis", a brand experience installation at select business-oriented trade shows. The Oasis served as a luxurious contrast to the exhausting ordeals of the typical trade show with a lounge to relax, internet access portals, and a concierge that booked airline tickets, hotels, restaurant reservations and the like. A full service area to relax, recharge and reward. After four shows the "Oasis" exceeded targeted goals of conversion and enrollment of the unique card offering. |
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Whirlpool Fabric FreshenerWhirlpool Fabric Freshener |
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| Whirlpool leads the fabric care segment, and was preparing to release a new personal valet-clothing steamer. Through a compelling creative idea and breakthrough product demonstration, the Fabric Freshener was launched successfully. A :60 Brand Response format was also created offering a high value rebate incentive. |
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Teen Vogue MagazineTeen Vogue Magazine |
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| Vogue is the bible of fashion. Enter sister publication Teen Vogue. The brand spot chronicled the behind the scenes making of the first issue. Gwen Stefani, the late Herb Ritts and high fashion. The magazine launch was a success, and a :60 Brand Response Spot was also created to drive new subscriptions. |
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Mob Story. A Hip Hopera.Mob Story. A Hip Hopera. |
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| Legendary producer Jack Douglas created a new form of Hip Hop music meets storyline. Enter Mob Story. A Hip Hopera. A narrative mob tale interspersed between Hip Hop tracks, featuring Sopranos greats, Aerosmith and a few other Hip Hop moguls. The Brand Response spot became a true cult favorite. |
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Premarin and PremproPremarin and Prempro |
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| A decision to go on ERT therapy can be a difficult one. So we created a virtual guide that’s been there to take pre and post menopausal women through the information that they need to make the right decision. After all it’s always easier with friends, and the new site increased visitation. Time spent reviewing the site also increased two-fold. The guides and one-on-one testimonials helped women synthesize the information. The media rich style also provided a friendlier introduction to the category. www.premarin.com www.prempro.com |
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PrilosecPrilosec |
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One Prilosec. Zero heartburn. In fact, it’s like SPF for the stomach, one pill and you don’t even need to think about heartburn. The promotional program tapped into that very sentiment, and invited new and current users to take a vacation from heartburn. Using familiar travel poster looks and feels, we let people know that it’s okay to take a vacation anytime. A special coupon was offered online along with a FREE trip to Hawaii. Guerilla tactics like hula girls in the streets, vacation photo booths, sun tan lotion/Prilosec co-packs all reinforced the vacation ideal. |
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